Jewelry is more than adornment — it’s an investment in artistry, history, and enduring value. Whether your collection includes heirloom pieces, fine designer creations, or treasures from a past era, there comes a time when you may wish to understand what your jewelry is truly worth today.
At Era Estate and Fine Jewelry, we specialize in estate and fine jewelry, offering thoughtful guidance and transparent evaluations for those considering selling or trading their pieces. Our team combines decades of expertise in antique and contemporary jewelry with a deep respect for craftsmanship and authenticity.
We take the time to assess each piece carefully — examining design, materials, condition, provenance, and market demand — to provide a fair and accurate valuation. You can trust that our recommendations are rooted in both integrity and experience.
Whether you’re ready to sell, wish to reinvest in a new piece, or simply want to know how your jewelry’s value has evolved, we’re here to help you realize the return on your investment with professionalism and care.
Gold has a story.
Every ring, chain, charm, and bracelet carries a little piece of the past. Some pieces are worn every day for a lifetime. Some sit tucked away in a drawer. Some are broken, mismatched, or no longer your style—but they still matter.
When gold prices rise, more people decide to sell. And while we understand the value of gold by weight, we also understand something bigger: once a piece is melted down, its history is gone forever.
At ERA, we look at your jewelry with care before anything else. We are always buying gold, but we are especially interested in pieces with character—estate jewelry, antique jewelry, vintage designs, old diamonds, signed pieces, unique settings, and jewelry that deserves a second life.
Sometimes a piece is worth more than its scrap value. Sometimes the craftsmanship, age, gemstones, or design make it something special. Our goal is to recognize that before it disappears.
Selling jewelry can feel personal. We understand that these pieces may come from family, special occasions, or chapters of life that meant something. You are never pressured to sell.
Bring your jewelry into ERA, and we will review it carefully. We consider the gold content, current market value, gemstones, age, condition, design, and whether the piece may have collectible or resale value beyond scrap.
Our hope is simple: to offer a fair price, preserve beautiful jewelry whenever possible, and help special pieces find their next home
When gold spikes, history can disappear quickly. Beautiful old jewelry is often sold only for its metal, even when the piece itself deserves to be saved.
If you have gold jewelry you no longer wear, we would love the chance to see it first.
Visit ERA in Downtown Chico or contact us with photos of your jewelry. We are always happy to help you understand what you have.
Sometimes a piece is worth more than its scrap value. Sometimes the craftsmanship, age, gemstones, or design make it something special. Our goal is to recognize that before it disappears.
